Essay about The Advertisement of Harmful Products - 590 Words

The Advertisement of Harmful Products Psychological Persuasion through advertising: Why tobacco companies are still in business. With continuing advancements in medical research, the harsh reality of tobacco smoke becomes more evident. The deadly effect of smoking tobacco is gaining notoriety in society, and a general social movement towards a smoke-free environment is becoming the norm. Regardless of these obstacles, tobacco companies are determined to stay in business, and absorb the growing backlash against smoking. One main weapon of defense for the tobacco companies is their ability to draw new costumers through persuasive advertising. The majority of new smokers are between the ages of†¦show more content†¦Not only are the tobacco companies clever with the content of their ads, they also know where they will be most seen by potential smokers, targeting magazines and other publications that have a substantially younger audience. In combat against the tobacco companies is the government. Both the American and Canadian governments have developed their own advertising campaigns directed at young er people to never start smoking in the first place. Kim Worden and Brian Flynn of the Office of Health Promotion Research at the University of Vermont found that children exposed to anti-smoking ads featuring notable role models were less likely to smoke four years later than children not exposed to the ads. The concept behind the campaign was to depict adolescents who don’t smoke fitting in with their peers, and being accepted in social environments, rather than emphasizing the specific health risks associated with smoking. The ideal message from the anti-smoking advertising agencies is that not smoking is the norm. Specifically in Canada, more substantial measures have been taken by the government to curb smoking. As of December 23 of last year, 50 per cent of all tobacco packages will be covered with pictures and text outlining the medical dangers of smoking. Although in appearance these imagesShow MoreRelatedAdvertisements: A Threat to Our Little Ones1209 Words    |  5 Pagesactions that are unmonitored such as watching advertisements, which may ruin their efforts completely. The journal of the American Medical Association said that on average children between the age of two and seventeen watch up to 15000 to 18000 hours of television a year (Bagdikian, 2000, p.36). Now consider the number of advertisements kids watch in this time, according to New American Dream (2012, para2) American children watch up to 40,000 advertisements a year. If these figures are taken in to accountRead MoreThe Harmful Effects of Advertising on Society982 Words   |  4 Pagespeople see advertising as harmful in many different ways. With today’s society image is everything, and advertising uses this to their advantage. Advertising uses this as a way to make insecure people buy products they do not need. Many advertisements that are seen today on television, billboards, newspaper, and magazines are indeed harmful to our eyes and brain. Many of them make peop le feel like crap, that you dont have this car or that house or that body. Advertising is harmful to society because ofRead MoreAdvertising Is Harmful800 Words   |  4 PagesAdvertising Is Harmful Today I went to the bathroom in Tyson’s mall, and I saw a Lenovo camera advertisement stuck in front of the stool. It made me feels like a camera recorded everything in the bathroom. No matter where you go, walking on the street, taking the bus or subway, looking for websites or watching TV shows you always see advertisements. So I believe advertisements are harmful. Some people say that advertisements won’t brainwash them, because they know what they really want. I don’tRead MoreAdvertisements: Advantages and Disadvantages756 Words   |  4 Pagesadvantages and disadvantages of advertisements. Advertising is a communication whose purpose is to inform potential customers about various products and services and how to obtain and use them. Advertising is a multi-billion dollar business and its messages are conveyed to the farthest places on Earth. It uses every major medium to deliver these messages including television, movies, newspapers, radio, magazines, video games, the internet and billboards. Most advertisements are often placed by an advertisingRead MoreUnderage Alcohol Drinking And Cigarette Smoking1398 Words   |  6 Pagescigarette smoking has been a consistent problem for the last few decades. Majority easily blame marketing advertisements to this problem particularly to the rising percentage of alcohol, cigarette, and drug abuse among teens. While this may seem unfair to marketing industry, there may be some truth to that according to research. This study will focus on the probability to ban marketing advertisements of alcohol, cigarette and medically prescribed substances as the solution to suppress the rising percentageRead MoreTobacco Advertising Essay example1734 Words   |  7 PagesTobacco Advertising Tobacco is one of the most popular products in today’s market, but in order to be universally known, it needs to be advertised either by magazines and newspapers or by posters but not by television as â€Å" due to mounting clue of health dangers television commercials for smoking were banned beginning in 1971† (The Columbia Encyclopedia, 2). Tobacco advertising is much popular these days and we can support that it is the  ¨ food  ¨ of tobacco industries in order to keep themRead MoreEssay on Smoking in America1122 Words   |  5 Pagesname and heavily advertised products than any other country in the world (Bailey 33). Smoking in the mass media is advertised and portrayed in such a way that it is attractive to the public but does not warn about its harmful effects. The media also targets children and teenagers with cartoon advertisements and by putting them in areas that are attractive you young minds. Tobacco companies recognize the harmful effects of their products, but deny that their advertisements play any part in creatingRead MoreA Report On The Food Marketing Environment959 Words   |  4 Pagesindustry are not effective as we thought, moreover the healthy food is hard to defeat the delicious and juicy junk food. Pepsi puts millions of dollars on advertisement. Numerous movie stars, singers, football stars drink Pepsi appears in magazines, TV shows, movies, etc. It seems like Pepsi is a symbol of fashion now. With the massive advertisement and good taste, Pepsi no doubt is very popular among children. As a student, I see peers drinking Pepsi every day. I also saw children bought Pepsi at storesRead MoreThe Benefits and Detriments of Advertisement644 Words   |  3 PagesThere are several who believe that advertising is bad, opponents of advertisement state that it forces individuals to buy things that they do not actually need and persuades them to act in ways they normally would not. Corporate officials and supporters of advertising state that advertising is simply a positive method of exposing the general public to information and allowing the public to do what they please with the information. Advertising allows for free trade and prosperity, and is only detrimentalRead MoreThe Impact Of Consumerism939 Words   |  4 Pagesbuy more products is a good thing. However, things aren’t always as they seem. In order to get people to be interested in your product, there is lots of advertisement involved and this of course costs money. Unfortunately, with lots of advertisements , they may not tell the whole truth of a product, or they may target one specific age or race group. Getting consumers to buy products is a good thing, but the lengths people go at isnt. In order to get people to be interested in a product, it has to